Here is an example from the linkedIn profile of an industry leading marketer Neil Patel. Generally, you want it to be clear, comprehensive, and professional. Think of your LinkedIn profile as your opportunity to sell yourself and your company to qualified prospects and convince them that you’re the right person to help them. You wouldn’t have last season’s clothes in your fashion store window, so don’t let your LinkedIn profile sit untouched, gathering dust either. With this in mind, we’ve compiled our top six LinkedIn lead gen strategies for marketers. It’s not for us to decide whether the erosion of face-to-face business practices is a positive or negative thing, but, as marketers, we have to inhabit the space where our audience is. Whether you want to find out what makes your prospects tick, perform some inbound magic, or build stronger and more meaningful business relationships with potential buyers, all your social selling needs are met on LinkedIn.

It’s given us a treasure trove of data, a vast captive audience, and all the tools to track the impact of our outreach efforts.įacebook, Twitter, and even Instagram have plenty to offer, but in the world of B2B marketing, LinkedIn lead generation is hard to beat when it comes to bringing in new prospects. Social media is an absolute gift for marketers.

Lead generation ads linkedin